The powerful message behind Gillette’s new ad campaign is: Buy these razors

Advertising involves a certain amount of misdirection. In early May of last year, for example, Wells Fargo announced that it was “a new day” for the scammy, scandal-plagued bank. It did so in a widely-promoted ad campaign that made prolific use of the “re-” prefix. The bank was “renewing” and “recommitting” itself to regaining the […]

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