Cheryl no longer working for L’Oréal as she becomes face of new hair extension brand Easilocks

Cheryl no longer be representing the beauty brand [] Geordie beauty Cheryl has lost her endorsement deal with beauty brand L’Oréal who famously coined the slogan "because you're worth it". As a result, Liam Payne's ex will no longer be cashing in her estimated £4 million pound contract however, she will still participate in future events for the mega brand and they are not seeking a replacement.  Speaking to The Mirror, a L'Oreal Paris UK spokesperson ...


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